How to Make Your Agency Rank #1 in AI Search Results

The way people search is changing. Instead of just Googling, business owners are now asking ChatGPT or Gemini:
“Who is the best digital marketing agency in Dubai?”
“Where can I find branding services for small businesses in UAE?”

If your agency isn’t showing up in those answers, you’re missing serious opportunities. At BetweenIT, we’ve studied how AI search results work and created this step-by-step playbook to help agencies rank higher in 2025

When you ask ChatGPT, “Best digital marketing agency in Dubai,” it returns a curated list of top-performing agencies known for their online presence, reviews, and optimized content. Notice that these results favor agencies already active in AI-friendly SEO and structured content.

If your agency isn’t showing up yet, don’t worry;  this is normal at the start. It simply means your AI optimization journey hasn’t kicked in. By following the steps in this guide, structuring your service pages, adding schema markup, collecting reviews, and building authority, your agency can begin appearing in AI-driven recommendations in the future.

Note: Currently, AI may display generic or competitor results for queries like this. Consider this a clear illustration of why optimizing for AI search is essential.

Step 1: Understand AI-Driven Search Intent

Traditional SEO focused on keywords like “best digital marketing agency in Kerala.” But AI search doesn’t just pull keywords—it looks at context and intent. That means when someone types:

“I need the best digital marketing agency in the UAE that can also do corporate video production services.”
AI is scanning the web to find an agency that clearly mentions both services. Your job is to make your content conversational, natural, and aligned with how real people ask questions.

 

Step 2: Structure Content for Humans and AI

Think of AI as a very smart but picky reader. It loves organized content. If your website is messy, AI struggles to recommend you.
Bad example: “All our services are explained in one long paragraph, from branding to web design to video production service.”
Good example:

• Branding Services (clear page with FAQs)
• Web Development (dedicated page with case study)
• Corporate Video Production services (portfolio examples)
  When your services are separated into clear pages with headings, AI can easily match user questions like “corporate video production services near me” to your site. Humans benefit too; they find exactly what they’re looking for without scrolling endlessly.
  
   

Step 3: Optimize Service Pages with Natural Keywords

Don’t just stuff your site with “best digital marketing agency in Dubai” ten times. Instead, weave it naturally:

• “As a leading digital marketing company, we provide branding services, video production, and web development.”
• Add case studies: “At BetweenIT, our work with a retail brand in Dubai proves why many call us one of the best digital marketing agencies in UAE.”
  This way, AI sees relevance without penalizing keyword stuffing.
  
   

Step 4: Create Content That Answers AI Questions

AI tools love Q&A format because they mimic human conversations. Add FAQ sections like:

• Q: Which is the best digital marketing agency in Dubai for small businesses?

A: We specialize in branding services for small businesses, combining digital strategy with affordable design.
This way, when someone asks AI the same question, your page has the exact match.

Step 5: Implement Structured Data (Schema Markup)

Schema markup gives Google and AI a clear picture of what your website offers.. For example:

This structured data makes it easier for AI tools to recognize your business as a top digital marketing agency in UAE offering multiple services. According to Google Search Central, structured data helps AI tools better interpret your website content, increasing the chance of being recommended in AI-driven search results.

After applying structured content, schema, FAQs, and reviews, BetweenIT could appear in AI search recommendations like this.

Step 6: Focus on Local SEO Signals

When people search “digital marketing agency near me,” AI considers your local presence. Make sure to:

• Create and optimize your Google Business Profile
• Add location-specific content like “trusted digital marketing agency in Dubai”
• Collect reviews that mention both your location and services
  Example: “ If you’re looking for an expert branding consultant and video production services, BetweenIT is the top digital marketing agency in Dubai trusted by businesses.”

Step 7: Build Topic Authority Through Content

AI loves expertise. If your agency wants to be recognized as the best digital marketing agency in the UAE, you must demonstrate thought leadership. Write blog posts, LinkedIn articles, and guides such as:

• “Top Digital Marketing Tips for Small Businesses in Dubai”
• “How Video Production Can Improve Your Branding in the UAE”

Additional recommendations to boost expertise and authority:

1. Include case studies: Real examples with measurable results show proof of your skills.
2. Cite reputable sources: Link to studies, industry reports, or Google/Moz/HubSpot resources to strengthen credibility.
3. Share insights regularly: Post weekly or monthly updates to show consistency and current knowledge.
4. Engage on social platforms: Answer questions in LinkedIn groups, Quora, or industry forums to demonstrate expertise.
5. Highlight team credentials: Showcase certifications, awards, or the experience of your team members.

By consistently publishing high-quality content, citing authoritative sources, and demonstrating real-world results, AI and readers alike start seeing your agency as a trusted expert in digital marketing.

Step 8: Build Online Authority with Reviews and Mentions

Imagine asking a friend: “Which is the best restaurant nearby?” If they say, “I’ve heard 50 people love XYZ Café,” you’ll probably go there. AI works the same way; it trusts reviews and mentions.
Example:

• A client leaves a Google review: “This is the best digital marketing agency in UAE for branding and video production.”
• Another post on LinkedIn: “Thanks to this agency, our sales grew 3x!”
  AI notices these signals across the web and connects them back to your business.
  Action step: Ask happy clients for short reviews mentioning your services and location.
  
   

Step 9: Track AI SEO Performance (Not Just Google Rankings)

Most agencies only track keywords in Google. But in 2025, you should also ask:

• Does my agency’s name show up when I ask ChatGPT “best digital marketing agency in Dubai”?
• Are AI tools recommending us for “branding services in UAE” or “corporate video production services near me”?
  Example test: Type into ChatGPT: “Suggest a digital marketing agency in Dubai that offers video production and branding service.”
  If your agency isn’t there yet, it’s a signal you need to work on authority, schema, and reviews.
  Pro tip: Track branded queries like “best digital marketing agency in UAE” on tools like SEMrush or manual AI prompts.
  
   

Step 10: Keep Content Fresh and Relevant

AI doesn’t like stale answers. If your site hasn’t been updated in years, it assumes you’re outdated.
Example 1: You wrote in 2022: “Instagram Reels are the newest trend.” By 2025, AI won’t consider this helpful anymore.
Example 2: Update it to: “In 2025, Instagram Reels and YouTube Shorts remain key, but AI-personalized video ads are rising fast.”
Action step: Every 3–6 months, refresh your service pages and case studies with new numbers, fresh testimonials, and trending strategies.

Bonus: Add an FAQ Block for AI Crawlers

Adding FAQs helps your content be AI-friendly and ready for voice searches

• Q: What makes you the best digital marketing agency in UAE?
• A: We combine branding, web development, and video production with measurable results.
• Q: Do you offer branding services for small businesses?
• A: Yes, we create tailored brand identities for startups and SMEs.
• Q: Do you offer video production services in Dubai?
• A: Absolutely, our corporate video production services help brands tell their stories effectively.

Conclusion

Ranking as the best digital marketing agency in the UAE or Dubai in AI-driven searches isn’t magic; it’s a method. Organize content clearly for AI and humans, collect genuine reviews and mentions, track if AI assistants recommend you (not just Google), and keep your content alive and current.

Do these consistently, and your agency offering branding, social media marketing, video production, and web development will start popping up when people ask: “Which is the best digital marketing agency near me?”

Remember: AI rewards agencies that are helpful, updated, and trusted.

Author: BetweenIT

Between IT is a team of digital experts dedicated to innovating and delivering 360° digital solutions. For 10+ years, we've been helping brands connect with consumers by offering tailored strategies to expand online presence and business growth.